Alumni Strategic Plan

TUAA Strategic Plan.

The Temple University Alumni Association (TUAA) 2023–2028 strategic plan outlines the vision, mission, guiding principles, priorities, strategies and tactics for fostering meaningful connections between and among Temple alumni, students and the university. Through collaboration, innovation and a deep commitment to a shared pride and spirit, Temple aspires to build a network that empowers, supports and celebrates our diverse alumni community while advancing the university's mission.

Our Vision
The desired future state: A passionate global community of Owls, united by purpose and connected by pride.

Our Mission
The work we do every day to get to the vision: Inspire pride, foster connections, strengthen community and build on our diverse experiences as Owls.

Our Priorities
The most important things to accomplish during the five-year plan.

Guiding Principles

The core tenets that flow through everything we do.

  1. Promote lifelong engagement among Temple students and the alumni community.
  2. Champion Temple’s success, on Broad Street and beyond.
  3. Foster a diverse, inclusive, accessible community for all.
  4. Lead with purpose and innovate for the greater good of Temple University.
  5. Cultivate philanthropic leaders to advance Temple’s mission.

Six Strategic Priorities

Spirit, Pride and Celebration
Spirit, Pride and Celebration

Energize and mobilize alumni by honoring the traditions, accomplishments and achievements that are uniquely Temple.

  1. Seek and showcase the successes, accomplishments and impact that Owls have at Temple, in their communities, and what makes them uniquely Temple Made.
  2. Bring students and alumni together around signature alumni traditions and programming.
  3. Segment the Temple alumni community in a manner that inspires the highest level of engagement.
  4. Promote Peer to Peer Advocacy.
Best-In-Class Communications
Best in Class Communications

Foster an informed, engaged community of alumni who share stories, celebrate Temple Made achievements and learn from one another seamlessly across multiple channels and touchpoints.

  1. Deliver highly targeted, personalized communications to drive repeat engagement and foster brand loyalty. 
  2. Consistently produce, procure and share fresh, relevant, valuable content and visually appealing creative to boost alumni engagement and enhance TU’s image.
  3. Build best-in-class digital experiences that inspire participation and promote Temple pride and passion. 
  4. Invite opinions and valuable insight from our alumni and leverage data to consistently improve the constituent experience and drive stronger engagement.
Early Engagement
Early Engagement

Build the pipeline for the future through intentional engagement with prospective and current students, and young alumni, who will serve as future Temple volunteers and donors. 

  1. Increase student awareness and understanding of the future value, impact and benefits available through a lifelong relationship with the Temple University Alumni Association.
  2. Provide a variety of avenues for students and young alumni to easily engage with and actively participate as part of the Temple University Alumni Association.
  3. Create a dynamic and diverse community of student and young alumni leaders that feeds the overall TUAA leadership pipeline.
Professional and Affinity Engagement
Professional and Affinity Engagement

Bring Owls together around common interests, passions and identities, creating opportunities to support professional networks and build meaningful connections across generations.

  1. Expand and enhance the portfolio of affinity, identity-based and shared-interest groups to be more inclusive and adaptive to current and future alumni interests. 
  2. Inspire alumni to remain connected to Temple through targeted and scalable experiential and educational opportunities and communication strategies. 
  3. Develop avenues for students to continue their engagement as alumni in ways they currently engage.
Collaboration Across Units
Collaboration Across Units

Foster an inclusive, collaborative university community, one that demonstrates the power of shared knowledge, information and resources to solve our most pressing challenges.

  1. Maximize outreach for Temple events and programs serving multiple audiences. 
  2. Develop coordinated and timely outreach and forums from central alumni relations to schools/colleges and units.
Advancing Philanthropy
Advancing Philanthropy

Activate alumni to champion Temple’s philanthropic priorities, showcasing their ability to positively impact generations of Owls.   

  1. Demonstrate impact and reach with storytelling celebrating donor support and fostering engagement.
  2. Continue coordination with giving strategies and key development priority areas.
  3. Connect with the student community to demonstrate the power and importance of supporting Temple philanthropically.  
  4. Identify and remove barriers that may inhibit our most engaged alumni from becoming donors.  

Questions?

If you have any questions about our Strategic Plan or would like additional information please contact us.

EmailTUAABoard@temple.edu